I just had to ask, what’s their fascination with it? They are always using it incorrectly, for crying out loud, the plural of ball is balls, not ball’s or balls’ or balls’s! I think it’s time those* Americans read this.
*Because, it’s obviously not all of them. Oh & for the ignorants among us, it’s = it is, what’s = what is.
I’m glad that’s over.
Utter Rubbish 
If i’ve been sending you texts without apostrophes it’s because it takes ages to get to them on my phone.
No worries, you’re allowed. Plus, you don’t use it incorrectly.